Mbop – The Next Generation Record Label, Music Company and Download Platform

A major player in digital music downloads, distribution and promotion. MBop offers a bespoke service which combines both new and traditional distribution and label services. Also, with a download store of over 3.5 million tracks , MBop provides a customer-focussed welcome alternative to the advertisement-drenched platform of iTunes.
A Star PR implemented a strategic trade and consumer PR & Marketing campaign to align MBop with like-minded brands and achieve maximum traffic and downloads from their site.
MBop -iTunes closest rival, launched their new interactive download platform with enhanced usability, guest reviews, staff recommendations and featured labels. All in the name of helping you discover the best in new music and re-discovering those memory-evoking gems.

For artists and consumers :

Mbop is the next logical step in the music landscape in the digital age. They supply what consumers and artist need most these days -somewhere to discover and be discovered.
As music’s accessibility spreads, and the line between ‘unsigned’, independent and major label artists continues to blur, it can be hard to know just where to look for new music without biased advertising influence taking over your sub-conscious, or distracting you from your original purchase.

For listeners and music lovers:
As a download platform, MBop incorporates the best of cutting-edge new music from the hottest labels like XL, Beggars and 4AD,  through to back-catalogue and secret favourites from the likes of Dolly Parton, Barry Manilow, Nat King Cole -and everything in between. With an extensive catalogue of over 3.5million tracks -and counting, there certainly is something to delight all musical ears, no matter how leftfield, obscure or cheesy!

For bands:
As MD Paul Ballance states, for the next generation of aspiring artists of all genres a full record deal is now ‘an option, not a rule’. Mbop is a new music-marketing platform which can provide full label services like promotion, plugging and marketing to unsigned, indie and major labels alike, and aim to show bands and artists just how easy it is to get out there and start selling their music. Successes include Charlie Winston -Just signed to Peter Gabriel’s Real World label, and Kojo -currently being chased by some big industry hitters.