Alec Empire

Uber cool German cult legend and ex Atari Teenage Riot-eer returns after a 5 year hiatus with a brand new album, a brand new record label and a brand new sound. Aptly titled, The Golden Foretaste of Heaven, Empire does away with the shout along sloganisms often found in his past releases in favour of nu electro, Gary Numan-esque tunes. Plugging it as the new sound of Berlin, A Star PR was brought on board to execute a profile raising PR campaign for both print and online, which saw Alec grace the pages of The Guardian, The Independent, NME and DJ Magazine.